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Rebel launches its New Global Athlete Program “Rebel Unchained”

Rebel is proud to announce professional supercross rider Ryan Breece as one of the first members of the Rebel Unchained program. Ryan’s career has shown 2 Monster Energy AMA Supercross Championship 450SX Top 10 finishes and 27 Monster Energy AMA Supercross Championship 450SX Top 20 finishes. Ryan said, “I’m excited to announce I will be representing Rebel Nicotine Pouches in Cardiff, Wales at the new World Supercross series!” Ryan’s first race with Rebel Unchained will be at the World Supercross British GP in Cardiff on 8th October 2022.

Rebel nicotine pouches are an initiative of TI INC. The company has created a portfolio of all-white, tobacco free nicotine pouches as part of its ambition towards establishing a smokeless future.

Unlike their predecessor “the original” portion snus, nicotine pouches are 100% free of tobacco and contain a unique blend of fresh flavors, natural fibers and nicotine. Nicotine pouches have been around since 2018 and are viewed as a ‘novel’ tobacco product and can many times be referred to as “snus” and “all-white”.

Rebel has invested over 48 months of product development to ensure its patented all white formula, cooling mechanism and pouch material achieves impeccable flavour, comfort and convenience for all types of users. Rebel is manufactured utilising the most advanced technologies from Hauni (now Körber) in the Czech Republic. The brand is produced using proprietary patented all white powder developed and produced in-house blended with precision down to the micron level. Rebel strives to provide the best possible product through constant R&D and fine tuning. Based on extensive market feedback through A/B testing and consumer data, Rebel nicotine pouches are one of the most advanced currently available on the market.

Rebel is seeing remarkable uptake via e-commerce and new listings in various European countries. The brand is also targeting new markets in North America and the Middle East, all currently undergoing the necessary due diligence phases.

Rebel is delighted to be launching its all new global athlete program “Rebel Unchained”. The goal of Rebel is to work with up and coming professional athletes and support their career development in various different sports around the world. “This is an exciting step in expanding our smokeless division and in presenting our customers with a better and safer alternative to traditional tobacco products. The Rebel Unchained initiative allows us to work with some amazing athletes, who help us to better connect with our customers about our smokeless alternatives.” said Atef Hazime, Founder of global brand Rebel.

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